Loyalty Program
Rewards, points, and referrals
What does the loyalty dashboard show?
The loyalty dashboard is your central hub for managing the loyalty program. It displays key metrics like total enrolled members, points issued, and redemption rates. A monthly trend chart shows loyalty activity over time, and you can see your top members and any pending redemptions that need your attention.
How do I create and manage rewards?
Navigate to the Reward Catalog to create and manage loyalty rewards. Five reward types are available:
- Percentage discount — A percentage off the order total
- Fixed discount — A set amount off the order
- Free product — A specific product given for free
- Free shipping — Waived shipping costs
- Custom — Any reward you define
Each reward has a points cost that customers must accumulate to redeem it.
How does reward redemption work?
When a customer redeems points for a reward, it goes through a status workflow:
1. Pending — Customer has requested the reward 2. Approved — You have approved the redemption 3. Applied — The reward has been used on an order 4. Rejected — The redemption was declined
You can review and manage all redemptions from the Redemption List, accessible from the loyalty dashboard.
How does the referral system work?
The referral system lets your existing customers earn bonus points by referring new customers. Each referral generates a unique code. When a new customer signs up using a referral code, both the referring customer and the new customer receive bonus loyalty points. You can track all referrals and their status from the loyalty dashboard.